More Perfect Marketing Ep. 57 – The One About Old School Marketing for Online Businesses (with Michael Epstein)
In a world over digital overload, consumers crave real, tangible connections and experiences with the businesses they buy from. Direct
More Perfect Marketing Ep. 56 – The One About The Three Marketing Questions (with Wayne Mullins)
Wayne Mullins is on a similar mission to mine… to help businesses think and act more strategically in their marketing.
I’m a Direct Marketer, and Proud of It!
The most important thing to know about direct marketing is that it’s at the core of marketing. It’s simply “marketing”
More Perfect Marketing Ep. 55- The One About Getting Back To Fundamentals (with Leon Streete)
So many businesses overcomplicate marketing. In fact, many jump past the basics, and shoot themselves in the foot as a
More Perfect Marketing Ep. 54 – The One About Writing Your Emails in the Right Voice (with Heather Cherry)
We’re at again, talking about email marketing (one of my favorite topics). In this episode, we welcome Heather Cherry, a