More Perfect Marketing Ep.106- The One About How Businesses Can Communicate More Personally (with Scott Murray)
There’s a commonly understood concept in marketing. It goes something like: “it’s not about you… it’s about them.” The “them” […]
3 Small Business Marketing Lessons From My Call with Dan Kennedy
Dan Kennedy and I spent 45 minutes on a call together yesterday. To be clear, there were 114 others on
More Perfect Marketing Ep.105- The One About Engaging With Ads (with CJ Oltman)
Marketing is packed with attention getting gimmicks. Most of them have limited shelf life – as in they only work
More Perfect Marketing Ep.104- The One About Your Marketing Plan (with Tim Fitzpatrick)
Without a plan, your marketing efforts are likely to fall short. A lot of small businesses don’t have a plan,
More Perfect Marketing Ep.103- The One About Truth In Marketing (with Ashleigh Chanel)
If you’ve ever heard the phrase “truth in advertising,” there’s a reason it exists. Back in the late 19th century,