Do you remember those 8 page sales letters that used to come in the mail?
Maybe you've encountered the online version… the long-form sales letter (those sales pages that seem to just go on and on and on).
While those sales approaches still work in some situations, they are not ideal for the way we, as consumers, function these days.
Our attention spans are short. And not everyone is willing to invest the time in reading.
That's why video has become such an effective tool in selling – and that includes just about anything from standard sales pages to online learning sites like Udemy…
Video Sales Letters just plain WORK!
I've been using an Adobe Air tool called EasyVSL to create video sales letters for about 8 or 9 months now, and I'm finding the process both simple and liberating – I don't need to struggle with software like PowerPoint or Camtasia.
The guys who produced that software created this really handy mindmap for structuring your own video sales letters. If you'd like more where this came from, go check out EasyVSL.
