LinkedIn has become the go-to business platform for professionals across industries and it seems to be growing more and more with each passing day. However, too many people are relying on LinkedIn as a tool of cold outreach instead of a platform to showcase their skills and knowledge. This is an extremely damaging approach, particularly in terms of cultivating professional relationships that may drive actual success forward.
Rather than sending out countless connection requests or messages, aiming for quality over quantity is the way to go when using LinkedIn. Showcasing your best work, posting interesting content relevant to what you do, networking with the right people, and using LinkedIn as an opportunity to demonstrate your expertise can be far more effective.
In this episode, we welcome Mary Henderson, a is a Transformational Leader and an internationally recognized Personal Branding & Online Business Specialist.
Mary helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry.
Learn more about Mary:
https://30dayauthorityaccelerator.com/
https://www.maryhendersoncoaching.com/
https://www.linkedin.com/in/maryhendersoncoaching/