Content marketing is nothing new, it has been around since the early 20th century for certain. Possibly even longer than that. What has changed, is the media where content marketing exists. It is now possible to leverage data and technology to target potential customers more efficiently than ever before.
This means that businesses can now create and distribute content that is relevant and interesting to their target audience, resulting in a higher ROI for their content marketing campaigns.
This episode's guest, Michael Marchese knows this topic well. He is the founder and CEO of Tempesta Media, a leading content, social media, and influencer digital marketing solution.
With over 25 years of experience, Michael has held various strategic and operating positions at companies including Leapfrog Online (acquired by Dentsu Group Inc.), WebSideStory (acquired by Adobe), OCC (acquired by Monster.com), and JWT Specialized Communications (a subsidiary of WPP).
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