Marketing and sales are often treated as if they're at odds with each other. For example, in larger companies where different departments are responsible for each function, there can be a disconnect between what marketing is trying to achieve and what sales needs in order to close deals. This can lead to tension and frustration on both sides.
There are a few key ways to bridge the gap between marketing and sales, which is what we cover in this episode featuring Walter Crosby.
As Managing Partner for Helix Sales Development, Walter only engages with growth-minded CEOs and Sales Leaders who have the desire and commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative – repeatable revenue growth with margin integrity.
Walter holds an advanced degree from the school of hard-won wisdom, as well as the University of Michigan. Frustrated by the lack of training every time he was promoted to management roles, he started his own firm to coach, train, and support successful sales teams.
Learn more & connect with Walter Crosby: