There's a commonly understood concept in marketing. It goes something like: “it's not about you… it's about them.” The “them” in question, of course, is a business's prospects.
And yet, so many businesses ignore this core concept when they create their marketing material, their website, or even when they product content.
In this episode, we discuss how to better incorporate more personalized messaging into your marketing with Scott Murray. Scott has 20+ years experience in content and strategy experience, starting in print/audio and evolving his expertise to blog, social, web video, podcasting, and beyond.
After two decades of working in the agency and consulting world with major brands as well as non-profit clients, Scott launched his own consultancy in 2022 to help companies/marketers evolve to modern people-focused strategy and communication.
Learn more about Scott at scottmurrayonline.com