Social media is now the cornerstone of how we communicate and relate to one another. It's also the basis for developing trust among consumers.
Here are 15 surprising facts I bet you didn't know about how social media relates to consumer trust:
- 85% of customers expect businesses to active in social media (Vocus)
- 92% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all other forms of advertising (Webbed Feet)
- 90% of consumers trust peer recommendations (Socialnomics)
- 82% of consumers trust a company more if they are involved with social media (Forbes)
- 77% of consumers said they are more likely to buy from a company if the CEO uses social media (Forbes)
- 77% of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (Business2Community)
- 76% of social media users post vacation photos to their social networks (Webbed Feet)
- 70% of global consumers say online consumer reviews are the second most trusted from of advertising (Webbed Feet)
- 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less available.
- 56 percent of customer tweets to companies are being ignored (Media Bistro)
- 56% of internet users do at least one of the creating or curating activities we studied and 32% of internet users do both creating and curating activities (Pew Internet)
- 55% of travelers “Liked”‘ Facebook pages specific to their destination (Webbed Feet)
- 53% of people on Twitter mention products and/or services in their tweets (Socialnomics)
- 52% of Facebook users say their friends photos inspire their travel plans (Webbed Feet)
- 34% of marketers have generated leads using Twitter (Huffington Post)
So how do you think you'll be incorporating social media into your marketing efforts? The folks over at SalesForce Canada created this great infographic with some terrific suggestions you can put right to use for yourself:
Via Salesforce