Great websites are optimized. That means they are designed to lead site visitors through a process… from the moment they arrive on your website. And that means, as the site owner you need to be in more control, finding ways to engage your visitors and skillfully guide them where they need to go.
In this post, I'll show you four creative ways to engage with your site visitors that will get their attention, and, more importantly, get them to take action!
Popups Work (Even If You Don't Like Them)
If you want to maximize every opportunity to lead your website visitors from point A to point B, then you need to take advantage of using clear and direct calls-to-action. The best way to do this is through overlays and popups on your website.
Multiple case-studies have shown that businesses have seen as much as a 40% reduction in bounce rate (that's people leaving their website soon after they arrive) because they's encountered well-placed calls-to-action.
Now, before you start telling me how much you can't stand popups, take a deep breath and put your “marketer hat” on. Because these thing work, and they work well. If you use them correctly, they can generate leads, sales, and real-world dollars for your company.
There are several different types of call-to-action popups and overlays, of course. And some work better than others. But each one can be effective under the right circumstances. Calls-to-action popups fall into the following categories:
ENTRY – these appear when the page loads
SCROLL – these appear once the site visitor scrolls down a pre-defined portion of the page
TIMED – these appear at after a defined amount of time has elapsed after the page loads
CLICKED – these appear when a button or linked text is clicked (these are the least intrusive type, because they only occur when an action is taken by the visitor)
EXIT INTENT – these appear when a curser leaves the browser window, typically as if the visitor is intending to close the window or navigate elsewhere
Sure, popups can be an annoying part of online marketing, and if they didn’t work so darn well I never would have invested so much time and energy introducing a tool that makes them easy for you to integrate into your marketing strategy.
But they do work well, so there you have it!
Website Forms Are Essential!
You might be surprised to hear this, but there are a ridiculous number of sites online without any kind of contact form, let alone any kind of form at all. And I'm talking specifically about business sites that actually could benefit from people getting in touch with them. Like local businesses, service providers, and restaurants, for example.
Some businesses think they're covered by having a clickable email address or their phone number listed. But, by not having a form, they are missing out on a huge amount of potential business.
On my own website, I use form for everything from scheduling consulting sessions to having prospective clients complete surveys to registering students for classes to managing guest post requests.
There are many for form builders out there, and I've used a bunch of them, including Gravity Forms and TypeForm. But I have to admit that I've since fallen for the simplicity and easy integration of PaperForm, which I use myself and as part of many client projects.
Quizzes have quickly become one of the most popular ways to move prospects through a series of through-provoking questions, helping put them into the right mindset for becoming a certified lead, or, better yet, buyer.
Finding a method of interacting with prospective customers can often be tricky, not to mention a drain on both time and budget. Most options for getting information in front of the right people are outdated, ineffective, or just plain boring. That's why well-structured quizzes can be so effective.
Quizzes provide a simple and interesting way to collect information, qualify leads, increase awareness, build relationships, and a whole bunch of other marketing essentials.
Here's an example for a fundraising quiz conducted by the non-profit, Oxfam International:
You've probably seen little messages showing up on your desktop and mobile devices, updating you on the latest news, or a special offer from your favorite online retailer. Of course, you get these messages because you gave your permission to be contacted the sites you most want to stay connected to.
These messages are called push notifications, and they are terrifically powerful (provided they aren't abused by the sites using them).
Well, you'll be happy to hear that this technology isn't reserved for just the big sites with audiences numbering in the millions. In fact, any site can employ push notifications to share your latest blog posts, sales, and other special announcements. And even if you don't have hundreds of thousands of recipients getting notified, you can still benefit from staying connected to those who opt-in to hear from you (because they care about you and your business).
Two of the most popular Push notifications tools online today are Push Assist and Push Connect Notify, which also prompts visitors to join your email list once they've subscribed to push notifications.
Whichever of these tools or tactics you employ to increase and improve your on-site engagement, be sure you do so strategically and responsibly. And if you need some help or guidance, feel free to reach out to chat.