You know a lot about your industry. You’ve spent years crafting your knowledge and expertise. Now It’s time to put that experience to work for you online. In other words, you want to become recognized as an authority figure in your niche. Once you earn the respect and admiration of your marketplace as a knowledgeable […]

The other day, I heard someone use the phrase “slow” blogging. I immediately started thinking about the slow food movement and the idea that good things take time. But we live in an “I want it now” society. Fast food, quick drying cement, 30 minute oil changes, etc. Rush hour isn’t named “take it easy […]

Sure you know you need to be creating great content for your website. But coming up with the perfect idea seems to always get in the way of you moving forward, right? It’s a common problem. The fact is that there really are an endless number of topics to write about, it’s just a case of […]

Writing for an online audience isn’t the same as writing for print publications. Yes, good grammar and spelling help make sure that your content actually makes sense! However, it’s totally okay to break most of the other traditional rules of writing when you’re creating online content. Why? Well, in part, it’s because readers tend to consume […]

Written content is the currency of any online business. With content, you can attract new clients. With content, you can get noticed by search engines. And with content, you can build a loyal following. But one complaint I hear from my clients over and over is that content takes time to create! Now I’m not about to suggest that […]