If you own a business, you’re probably always looking for ways to attract more clients and grow your revenue. But so many marketing tasks require too much “additional work.” You probably didn’t get into business to spend all your time prospecting and all your profits trying to attract new leads, right? Well, what if we […]

It’s not hard to argue that Buzzfeed is a content powerhouse. But the truth is, not everyone loves the site. In fact, for those who come from serious journalistic backgrounds or who are focused on delivering ‘high quality’ content, Buzzfeed is often considered a joke. But at the end of the day, Buzzfeed is also […]

This site began as a blog about, well, marketing. What started as a hobby soon became a consulting business. Then I added training. …and then copywriting services. Today, I serve as Co-Owner and Creative Partner at the marketing strategy firm The Prepared Group, where we provide revenue growth consulting and train other marketing professionals to […]

If you’re sending people to your business website, chances are you want them to take some kind of action while they’re there. Maybe you want them to join your email list, sign up for a consultation, register for an event, or buy something from you on the spot. But the cold, hard fact is that somewhere […]

Every visitor to your business’s website is one stage or another of what’s known as the ‘buying cycle.’ In general, the buying cycle is broken into three different stages: awareness, consideration, and purchase. But no matter what stage of the buying cycle they are in, if you want to keep them moving forward toward making […]