You may be familiar with the term “keyword” as it relates to search engines. But have you heard of “Long Tail Keywords.” In reality, it’s not a short one or two word phrase that most of us type in to Google. But, rather, it’s a longer phrase… like “best rated hotel in Las Vegas” or […]

It sounds like Facebook’s new head of security has a strong opinion on what should be happening with the less-than-secure Flash platform from Adobe. In the article linked below, you can see a couple of Tweets he sent out on the subject. Here’s one: “It is time for Adobe to announce the end-of-life date for […]

Video Sales Letters are amazingly effective. And, frankly, they are a whole lot easier to create than those long form written sales letters. Why is that? Well, here are some of the advantages they have over their text-only written counterparts: You can get your message across more effectively than using just text or audio. More […]

I love having membership sites for my business. But when I built my original membership site, I didn’t have the luxury of the sophisticated tools that are now available on the market. My current website is built on the Zaxaa Member plugin, and it’s far more robust than anything I’ve used in the past. But […]