Before the end of July, I’ll be launching a 30 day challenge helping business owners “niche down” and get more focused in their marketing. One of the keys to success in this process is identifying a target audience that really cares about solving a problem or achieving a desire they’ve got. And when I say they […]

First, let me say that I’m not a big fan of the whole “cult-like” world that surrounds Russell Brunson and his page-building software, ClickFunnels. In fact, I cancelled my subscription back in 2017 because there were constant bugs and the pages were slow to load. But that doesn’t mean I don’t have a tremendous respect for […]

These days, it’s pretty much impossible to have a successful business without having an online presence. With so many things going on around the world, and global changes that will forever impact the way people live and do business, going online is no longer just an option. Not only to maintain their success, but even […]

Most people are surprised when I tell then that they are more downloads of the Facebook Messenger Mobile App (in the U.S.) than there are downloads of any other app for their phone. Facebook Messenger, the world’s largest mobile messaging app (which, at the time of this writing, has more than 1.3 billion monthly active […]

The first thing new online business owners learn is the power of the offer funnel. You’ll find WordPress plugins to help you design your funnel and landing-page creators to assist in building it. And yet still your funnel doesn’t perform as it should. So what’s missing? Cohesiveness. I know, I know. You mail regularly. You’re […]