BuzzSumo recently conducted a study of over a billion Facebook posts from more than 30 million fan pages. They compiled their findings in this great slide presentation. How To Improve Facebook Engagement: Insights from 1bn Posts from BuzzSumo On slide number 3, you see the core findings of the study, which include the types of […]

As Seth Godin teaches it, over the last century, we’ve seen several phases in the way that we create and influence our audiences of customers, followers, practitioners, etc. First there was the industrial revolution which brought mass production to just about everything from objects to ideas. Then there was the mass media, first radio and […]

Marketing your business should absolutely be centered around the use of your  Facebook Fan Page. But, especially if you are a solo entrepreneur, your personal Facebook profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships. Here are 10 tips to use […]

In this video, I show you how I put into action the very simple, and highly effective concept described in this blog post from Dr. Ben Atkins. Resources mentioned: Pixabay, Canva, & Stencil Here’s Dr. Ben’s frame. To download it, right-click and select “save as.”

You’ve probably heard this before, but it bears repeating: Facebook (just like other social networks) is not a place to overtly advertise your goods and services… at least not if you want to get a good return on your investment. If you are a solo entrepreneur, like me, marketing through Facebook is more about gaining […]