Unless you’ve been living under a rock, you’re probably familiar with the power of Facebook to connect businesses to their ideal audience. According to the social network, they are visited by over 1 billion active users each and every day, and many of those people spend an average of about an hour a day using […]

Spending time on social media sites like Facebook, Twitter, Pinterest, Instagram, and LinkedIn can be a great way to build a pool of prospects or leads. LinkedIn, for example, is full of millions of business professionals who are using the platform to advance their business or career. On Facebook, people gather around relationships and common […]

There are tons of advertising choices online today, and promoting your business on social networking sites is usually a smart investment. However, all of the available options can get confusing, especially when they seem so similar. Facebook ads and boosted posts are an example of two separate promotion options that people sometimes use interchangeably or […]

As a marketer, promotion is always top of mind. It doesn’t matter what kind of business you’ve got, getting the word out about what you have to offer is essential to your success. And ads are one of the top ways to get the word out. There are several pieces to successful advertising, from understanding […]

  Facebook Ad retargeting directly addresses one of the biggest problems with consumer behavior online today… distraction. That means advertisers need to have multiple points of contact with a prospect before they take action on your offer. In this video, I talk about how retargeting works, and how you can start putting it to use […]