Social media marketing has not instinctively been at the forefront of most small business marketing strategies. Maybe you're in this situation yourself. Your business has dabbled in Facebook or Twitter, but gave up when you didn't see any direct results from your efforts in the first few months.
Social media is a longer game than many business owners might think, and, unfortunately, most small businesses have been going about it all wrong. Typically, when a business get started on social, it happens in one of a few different ways. Maybe there's a financial investment with an outsourced manager or agency, and the money is shifted from another part of a somewhat limited marketing budget. Or perhaps, as is so very common the task is assigned to a young member of the staff who can dabble in social when they have some time on their hands.
Neither is an ideal solution. Your outsourced assistant or agency might be expensive and be providing you a service for which there is no ROI measurement, or your own employee simply might not have the time to fit social media into their work schedule or get up-to-speed fast enough to be able to develop, implement, and measure a robust social media presence.
There's got to be a better solution to this for small business owners, right?
Enter Likeable Local.
Likeable Local, and it's easy-to-use tool, Likeable Hub, are designed to provide small businesses with a unique social media dashboard and mobile app that goes beyond basic social media management functionality. In fact, Likeable Hub helps businesses by providing a simple way to apply social media marketing best practices, through great content creation, amplification of their content, lead generation, referral marketing, all inside an easy-to-use user interface which comes complete with analytics and a clear means of tracking your social media ROI.
Sound like something you could use? Then let's dive a bit deeper into the details, so you can understand how it differs from other platforms, like Hootsuite or Buffer, for example:
1. Custom Content Curation and Automated Publishing
The most time and labor intensive part of social media marketing is coming up with content, be it through original posts or curation, and making sure it's getting out there with the right frequency and at the times that make the most sense for your audience to consume it.
Likeable enables you to efficiently schedule and publish a few weeks' worth of relevant, engaging content, which is customized for your audience and their interests. And it takes just a few minutes a week to get it all in place.
And to be sure you are using the tools they provide to help you achieve the greatest outcome, Likeable does a lot more than just give you login details and some training videos. In fact, they help and educate each new client by way of an onboarding process, ensuring that you are empowered to succeed with a real social media strategy.
2. TurboPost Amplification
There's so noise in social media these days, then it's really hard for a small business to get any attention. In fact, in order to compete with larger brands, it's vital that even the smallest of businesses do the following things which are considered best practices today in social media marketing:
Invest in Boosted Posts on Facebook
Scheduling the same post to be published a several times on Twitter
Recognizing this, Likeable has built in functionality to accomplish both of these tasks, all with the click of a button. Hey
3. Customized Mobile-Friendly Hub Site Creation
With such a huge percentage of consumers accessing social media from mobile devices, it's important to have your business easily accessed on mobile as well. Even if you have a responsive, mobile-friendly website, people clicking over from social media may be looking for some basics that aren't easily found (you'd be surprised how many mobile sites overlook simple things like listing an address or phone number in an easy-to-find spot).
So that's why Likeable comes complete with tiny “Hub Sites,” which are custom mobile-friendly landing page allowing you to be found on the mobile web, and a place where you can easily launch strategic campaigns shared via social media.
This means that even if you don’t have a website, Likeable Local will make one for you!
4. Referral Marketing Engine
These days, with so much information coming at us from every direction, we put far more value in referrals from friends and family, than we do from marketing messages. But small businesses have been slow to incorporate referral programs into their activities to help their customers manage the process of sharing details of their product or service.
As you might imagine, seeing a need for this, Likeable Local provides a solution through integrated Refer-A-Friend promotions built into your Likeable Hub Site. Can Hootsuite do that?
If you think Likeable sounds like a tool that can help your business, I highly recommend giving it a try… which you can do by scheduling a demo here.