As a marketer, promotion is always top of mind. It doesn't matter what kind of business you've got, getting the word out about what you have to offer is essential to your success. And ads are one of the top ways to get the word out.
There are several pieces to successful advertising, from understanding your target demographic, to making sure this segment sees (and acts on) your campaign. And advertising on Facebook is one of the best ways to get your message in front of the right target audience. After all, it’s the most widely-used social networking platform around.
Chances are good that your potential customers are using Facebook. Plus, it offers built-in tools to assist you in monitoring your ads, reaching a specific segment of the population, and boosting your reach. If this advertising approach is new to you, then you've probably got questions. So here’s a quick rundown on what you need to know about Facebook ads to get you started.
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Facebook Ads Work
Not only does Facebook have more users than any other social network online today, but it also has a wide variety of users. People of all walks of life use the platform. Some use the site to keep up with friends and family, while others are looking to promote their own businesses, products, and services.In addition, Facebook is widely used globally, so it’s ideal for those with a large international customer base.
And, for most businesses dealing in information, there's no reason you shouldn't be reaching beyond your local market to grow your business. Facebook ads have continued to grow over the years, which is a sign that people are having success with this promotional approach.
Promotional Tools Are Available
Facebook’s own onboard promotional tools are a convenient resource for helping you to make the most of your advertising strategy. But before you get started with Facebook ads, you need to have a strategy in mind. Because when you've set specific goals for what you want to achieve with your ad campaign, it can help you will reach your preferred audience and allow you to make smarter decisions about how to proceed with your ads.
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With Facebook Ads, you can boost your post in order to reach more of your audience, send people to your website or promote your page if you’d like to improve engagement.
Ads Can Be Tested for Performance
With Facebook ads, you can analyze the performance of various ads in order to eliminate the ones that aren’t serving you well. It’s easy to do this with Split Testing. Much like A/B testing, you can run a few versions of an ad and use the performance data to determine which to continue using.
The insight gained from such testing is also beneficial for helping you to determine the direction of future campaigns. If you want to know how similar ads perform, stick with no more than three ads with the same content and target demographic. Doing so keeps the sample size manageable and improves the likelihood of reliable results. You can also focus on other criteria such as using the same ad with two different audiences to see which is more receptive to the ad. The important factor is to be aware of your desired results and using that goal to guide your testing.
These are the basics of understanding Facebook Ads. You can now see the ways in which this platform is well worth exploring as a means of effective promotion for your business or brand. Give it a try. All you need are research, planning, and exploration in order to run successful Facebook ad campaigns.