[s3vpp id=dd30a0161fd863104b31d4735a52f7d2]
Understanding who your ideal client is can be a challenge. But when you have to start communicating to prospects via social media, on your blogs, or even in your printed materials, it's vital that you know who they are and what they want to hear from you. Sarah does a great job of outlining the entire process in this video. So be sure to grab a pen and pad to take some notes.