When people search for information online, search engines filter their results based on a set of criteria. Similar criteria most of us would have if we had to prioritize what we were looking for ourselves. Think about it: you do the search and then evaluate whether or not the information is authentic and useful for you.
Now, if you're the one producing the content that answers peoples questions, the secret to getting both search engines and real people to put you at the top of their list is to consistently provide high value information to your visitors. When you do, you'll be a lot more likely to not only attract a high quality of customer to your website, but also to keep them there.
Here are a few great ways you can provide that high value that people are looking for.
Publish White Papers
A white paper is an authoritative paper that either persuades a consumer toward a particular product using facts, or describes problems and offers multiple solutions to the consumer. You can provide white papers on a variety of topics for your audience that will be seen as high value to your audience, whether they're free or not.
Create Videos
A great way to provide high value to your audience is to make videos for them. You can create “how to” videos, explainer videos, and other types of demonstration videos, or even just informational videos about topics that your audience cares about. Make them short, no more than three to five minutes. The value will be perceived as very high when it's information they want.
Write eBooks
Another way to provide high value to visitors is to offer eBooks about the topics they care about. In this way that they can read the information on their Kindle or other reading device away from the website.
Form an Inner Circle
One really great way to provide a super high value to your audience is to create a members only area, paid or free, where people have to be approved to join. You can now do this via Facebook private and secret groups. People like feeling exclusive, and this is a good way to do it.
Host Regular Webinars
Offer periodic webinars or teleseminars for your website visitors. If you offer them monthly, based on various topics of importance to your audience, you'll up your authority quotient with your audience exponentially.
Conduct Case Studies
Once you've been around long enough, you likely have some success stories that can be shared. Collect case studies about people who have used methods you describe. You can even collect studies about people who have succeeded using methods like yours. This will make the audience feel like they're truly getting a lot of value out of the information provided.
Interview Experts
Your audience will absolutely love it if you interview movers and shakers within your niche. What's more, the more you interview experts, the more people will view you as an expert. That's how Oprah became the guru we now know today. Not only has she learned from those she's interviewed, but her audience sees her as an expert in a variety of fields.
Regardless of niche or industry, most bloggers don't really understand the power in providing value to their visitors, so they miss out. But by providing high value through various types of content on your site, you can increase the traffic and even improve traffic loyalty. Simple, but powerful.