Relying on just one social platform can work against you. While you may focus your efforts on LinkedIn, for example, to get your message out, you are probably missing out on a whole subset of your target audience – because they're just not spending time on LinkedIn.
The point is, that it's important to combine social media marketing networks in your online marketing… and one easy place to amplify your efforts (and drive traffic to your website, blog, and/or other social content).
When you first set up your Pinterest account, connect it with Facebook and Twitter (which is an option available right inside your Pinterest account). You can also use that to find and invite the friends you already have to your Pinterest account.
Here are some other thoughts from Pinterest expert Lisa Devereaux:
[awsmvid play=”0″ hide=”1″ skins=”17″ size=”2″ ]pMsWwRJJ6E4[/awsmvid]Interested in learning more from Lisa? You can find her course, Pincredible Marketing, here.
Now, back to some other effective ways to integrate Pinterest into your marketing…
Cross-Promote
No matter what you share, it's important to cross-promote as much as possible. As you do this, new people will start connecting with you.
Make Your Blog Pin Worthy
When you write blog posts, include beautiful imagery with quotes and watermarks and a pin button so that people will then pin your posts on Pinterest.
Add a Facebook Page Tab
Facebook and Pinterest can work together very well if you add a Facebook Page Tab for Pinterest on your Facebook pages. Link directly to your Pinterest account in this way.
Ask People to Connect
On all your social media accounts, announce your Pinterest presence and ask them to join you on your Pinterest account too. Make an announcement to “join me on Pinterest” with a link.
Use Promoted Posts
Get the word out about your Pinterest account by using promoted posts on Facebook, Twitter and LinkedIn. Use them to promote your Pinterest account so you can get more Pinterest followers.
Turn Comments into Posts
When you get a positive comment, use software like Youzign or Canva to turn the positive comment into a meme. Make a pinboard with the positive comments and be sure to share them on other social media too.
Put Links to Your Social Media Accounts in Your Email Signature
When people have signed up for your email list, they probably will enjoy being part of your business by signing up for your other social media accounts too.
Make Updates a Little Different for Each Account
Don't just use automation to send the same exact thing out to all you social media accounts. Change each a little bit so that those who have joined more than one list don't feel spammed.
Add Social Media Share Buttons to Email
Aside from linking to your social media accounts via email, offer social share buttons too. That way email readers can share the content with others, which will get you more subscribers.
Keep the Social Learning Going
Integrating you social accounts can be a great way to get lots more traffic heading your way. But that's just one tip among MANY.
You're probably busy, and don't have time to become an expert at all aspects of social marketing… but wouldn't it be great to be an social marketing insider and learn from others who are excelling online? Then you'll probably want to check out the Social Marketing Mastermind, an exclusive membership community designed to help you grow your social marketing success.