Yippee! You've graduated from offering one general lead magnet on your website to multiple, topic-relevant “content upgrades” for your blog posts and pages that receive the most traffic. This is a great way to help build your email list, and usually delivers higher conversion rates than the traditional approach of using the same lead magnet all across your site.
Now you need to get the word out. That means sharing on social media. Content upgrades are perfect for sites like Facebook and Twitter, since a single post going viral can result in hundreds of people being added to your email list. Here are a few tips for promoting your content upgrades on social media.
How about letting technology do the work for you?
HootSuite and Buffer are a couple of automated social media sharing platforms. You set them up to share your posts and other content on a schedule you dictate, and your posts and content upgrades are sent out automatically. You can use these wonderful tools to share every new post as soon as you click “publish”, and you can also manually schedule older posts and content to show up on the major social media sites.
Set a schedule, and stick to it.
Human beings are creatures of habit. That means they log on to Facebook, Twitter, Pinterest, and LinkedIn at about the same times each day. This may be because of a lunch break, because they have finished work for the day, or some other reason. When they know they can rely on you posting content on a regular schedule, they get used to checking out what you have to share. Set a social media sharing schedule, and then stick to it.
Link to content upgrades on your social media profiles.
Have you ever done this? You found someone that was really cool or interesting on a social media site. You enjoy their posts and updates, and want to learn more about them. What do you do? You check out their profile. Other people do the same thing to your social media profiles as well. This is a great place to put links to your content upgrades, since the people who are checking your profile are doing so because they enjoyed your content and want more of it.
Host a giveaway.
You can add a lot of subscribers in a short period of time by hosting a giveaway on social media. KingSumo Giveaways is a WordPress plug-in that “pays” your followers to share your content upgrades on social media sites. For each person someone refers to your content upgrade, they get an additional entry into your giveaway. The more they share, the more chances your readers have of winning the product or service you are giving away.
See a real live content upgrade in action
Are you are starting to see how powerful content upgrades can be? Then maybe it's time to dig a bit deeper. Let's take a look at a real live content upgrade in action. Now this example isn't gonna be the short and sweet kind, but it will help you create plenty of those types of content upgrades for yourself. Download a FREE copy of my Ultimate Guide To Content Upgrades: The Powerful Method for Ultra-Targeted List Building to Grow Your List FAST!
