Over on the Social Cloud Suite blog today, I just read an interesting breakdown of some numbers related to social vs. paid online ads. It relates to a Paleo Diet book campaign they've been running as an example of how to use their platform.
I've included a video all about it in this post.
Here's what they posted:
You’ve probably all seen the Paleo Diet Campaign example on our Sales and Training pages. It’s a real Campaign which is actually running, still today. We’ve never driven traffic to it or promoted the Profile for Followers, but it’s out there and churning away with great Keywords and Hashtag.
Here’s the math, according to Google, “Paleo Diet Tips” is a $14 Click with Paid Traffic.
Over the last week, this campaign generated 35 Clicks with Social Cloud Suite Promoted Post to our Paleo Recipes Book example.
That’s equivalent to $490 in Paid Traffic last week!
Via Social Cloud Suite, which costs our users $1.79/week for their Subscription.
Can’t beat that with a bat!
Kinda makes you think differently, doesn't it?