While talking in front of a room of business owners recently, I used the term CTA. One guy – who, it turns out was a former Marine – asked what a “call to arms” had to do with business marketing. CTA, of course, doesn’t mean “call to arms,” but, instead, it’s an abbreviation for “call […]
Myth vs. Reality: Driving Organic Traffic To Your Website Using SEO
Blogging doesn’t have to be hard, but it does have to be planned If you want to be successful at content marketing or blogging, then there are certain things you need to be sure to do in order to keep the search engines happy. If you have the right kind of system in place, then […]
Keyword Research: Finding and Using The Right Keywords for Your Blog
Keywords are words or phrases that people use when they search for something on a search engine like Google. Websites will try and use these keywords on their site in the hopes that Google will display their website when a person searches for a particular keyword – resulting in more traffic to that website. The […]
7 Lead Generation Ideas To Grow Your Business Online
It doesn’t matter what business you’re in, you need prospects coming into your marketing funnel. You need people out there, who want what you have, to express enough interest that they first become leads and then become customers. Your business might be online or it might be offline, but either way, you can benefit from […]
Horn and Hardart Succotash Blues
Jazz master David Amram wrote this tune the year before I was born. I was just listening to it on iTunes. The name comes from the old Horn and Hardart automat restaurants in Philadelphia and New York where you’d drop a coin in a slot to open up a door in the wall and pull […]
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