I make referrals to my clients all the time. And I get paid for it! I’m talking about affiliate referrals, and they are a central part of my business model. If you’re not familiar with affiliate marketing, it’s a way for businesses to grow their sales through a network of referral partners. Amazon.com, for example, […]

Do you remember those 8 page sales letters that used to come in the mail? Maybe you’ve encountered the online version… the long-form sales letter (those sales pages that seem to just go on and on and on). While those sales approaches still work in some situations, they are not ideal for the way we, […]

Do you know how powerful landing pages can be? According to a 2012 study conducted by Hubspot, companies who increased the number of landing pages on their websites from 10 to 15 saw a 55% increase in leads. Landing pages are a must if you plan to be doing business online these days. And, while […]

Long gone are the days when the Yellow Pages provided the answers to our most burning questions. In fact, most consumers, unless they are cut off from the rest of civilization, have moved nearly all of their activities online. And, even if a search (for a service provider or a pair of shoes) ends in […]

A brand new experiment here… embedding Blab replays. In this video, master Blab (and social marketing) personalities Robert Stern, Sue B. Zimmerman, Jacob Sapochnick, and Saba Sedighi discuss the art of using the internet to connect with others and increase your reach. https://cdn.blab.im/rec/192e0766eb6f471caf11df214741c991/original/4ca89bad4cab4919906fb4a695933210_full.mp4