Sales funnels are older than you may think. In fact, they’ve been around pretty much since the dawn of human kind. If early man needed to convince another human or animal to do something, they had a process (or sales funnel) for getting their “prospect” from Point A to Point B. OK, it wasn’t exactly […]

For an online business owner, your marketing funnel is easily one of the most important marketing tools you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. And, as you can probably imagine, if you don’t fully understand (or take […]

When you visit a website, you probably browse around, and, once you’ve seen everything you’re interested in, you likely head for the top of the screen to close out your browser or type in a new URL. And then… poof… out of nowhere, there’s an “exit pop up” offering you a discount or incentivizing you […]

Great websites are optimized. That means they are designed to lead site visitors through a process… from the moment they arrive on your website. And that means, as the site owner you need to be in more control, finding ways to engage your visitors and skillfully guide them where they need to go. In this post, […]

According to the website, Internet Live Stats, Google processes over 40,000 inquiries every second. Many of those inquiries are phrased in the form of a question. If you don’t offer answers to some of the most common questions around your industry or niche, you are missing out on a ton of traffic to your website. But […]