Back in 2012, I was looking for a way to take my Facebook account and use it to start generating leads for my business. Several pieces of software were available to embed opt-in forms and videos inside Fan Page tabs, but few, if any, were easy to use without knowing at least a little bit […]

Looking for a quick and highly effective way to reach a massive audience? Facebook ads are your answer! Since starting to advertise on Facebook (a few years ago), the platform has just gotten better, and better, and better. Personally, if you are trying to reach a clearly defined target audience, I can’t think of another […]

Networking on social media is a little different from networking offline. Typically, in person, someone introduces you to a new connection, giving you some credibility. On social media it’s not uncommon to connect with complete strangers, simply by clicking a button that says “follow” or “connect.” There is nothing really wrong with that… but, before you […]

Relying on just one social platform can work against you. While you may focus your efforts on LinkedIn, for example, to get your message out, you are probably missing out on a whole subset of your target audience – because they’re just not spending time on LinkedIn. The point is, that it’s important to combine […]

Have you blabbed yet? If you have no idea what I’m talking about, don’t worry… you soon will. Blab is the latest steaming social platform to hit the interwebs. But, even though I’ve only been active on it for just over a week, my money and my gut say it’s going to be BIG. Blab […]