It’s sort of the holy grail of social media… getting people to click on something you’ve posted, and to take action on an offer when they land on your website. Sounds easy, but so many businesses screw this up all the time. So what are the magic ingredients that will get folks clicking their way […]

Using Facebook ads to promote your business can have a hugely positive ROI when it’s done right. However, all too often, irrelevant, poor quality, bad timing, and poorly targeted ads are created and run. And that means wasted money, and a potential blemish on your reputation. If your goal is to generate more traffic then […]

Putting your business out there on Facebook is essential if you serve consumers. But most of us have struggled with the all-too-common challenges of putting in the effort for a little while, followed by the sound of crickets from the masses we’re hoping to reach. So how do we turn this around? How do we […]

If you’ve been looking for a social media manager, you probably have discovered that there are a huge number of options out there. The trouble esthete not all options are equal – and, while some may be a good solution for your needs, they may not be a great fit for someone else. Let’s take […]

It’s a given, these days, that social media is an important and necessary part of business marketing. But for a small enterprise or a solopreneur (like me) finding or making the necessary time to learn and master the various social platforms just doesn’t make sense. I’ve tried automating these tasks, syndicating my posts, and other […]