A while back, Google spam expert Matt Cutts announced on his blog that there was a decay and fall of guest blogging. So, suddenly, people who were pulling in tons of traffic from guest blogging pulled back – but they didn’t even read the fine print. So let’s cover guest blogging, because there’s a big […]

People often use the excuse that creating content is just to hard. Perhaps you’ve thought you wouldn’t be able to come up with something original. Or, maybe, you’ve just been uninspired or spent too long staring at a blank screen. Here’s a quick video with a couple of tools I use in my business to […]

Writing doesn’t have to be hard. But it needs to be interesting enough to engage your readers, and make them want to read the next sentence, paragraph, and finally take action on the main point behind your content. You don’t have to be a great writer to accomplish any of this. But you do need […]

Do you hate staring at blank page? That’s the position most of us find ourselves in when trying to create that next great blog post or white that email to our customers. “What do I want to say,” we ask ourselves? “And why would anyone read this in the first place?” The answer lies in […]

Have you heard about click baiting?  If not, here it is in a nutshell: Click baiting is effectively using content to get people to click and read. Now of course the objective of anything you write should be to get read, but with click bait this is taken to the extreme. Often click bait involves using sensationalist […]