Things move fast online. That’s why, as marketers, we’re constantly trying to innovate the way we do things like grow our email lists. One approach, something now commonly referred to as “content upgrades,” started cropping up online in 2015. And, for the time being, at least, this list building method is seeing more and more […]

One simple way to get a boatload of free traffic is from writing high quality content. The more great content you put out there, the more opportunities there are for people to see it and click over to your website. But if you’re not a great writer, that may sound like a huge chore. Worry not… because […]

Blogs are at the core of content marketing. And content is what drives the internet. Blogging can create an online presence for you for both personal and business reasons. And, depending on what platform you use, you can even start by building your blog for free and begin posting content right away. But, what good is […]

Writing for the web is a unique and specific skill. To get it right you need to approach it differently from offline writing. In many ways, the laws of writing still apply and anything that makes your writing more engaging and entertaining generally should still work just as well online. But when it comes to […]

I got a question from a client recently about how long her blog posts should be. My answer, I fear, didn’t satisfy her. I said “you want it long enough so that you provide enough information and value needed so that your reader wants to consume more. But you don’t want it so long that […]