One of the best tools you have at your fingertips to build traffic to your website is your blog. And yet, one of the biggest mistakes people make when trying to promote their business is that when they get busy they give up on blogging. The blog is almost always the number one way that […]

Yippee! You’ve graduated from offering one general lead magnet on your website to multiple, topic-relevant “content upgrades” for your blog posts and pages that receive the most traffic. This is a great way to help build your email list, and usually delivers higher conversion rates than the traditional approach of using the same lead magnet all across […]

“Fish where the fish are.” Any solid fisherman knows that you’re not going to catch fish if there aren’t any there to be caught. And this concept doesn’t just apply to fishing. In fact, I learned back in Marketing 101 just how broad an application it can have in connecting with the RIGHT prospective customer. And it […]

If you are producing online content, you should always deliver plenty of value to your customers. Whether offering a free opt-in incentive, or selling a product or service, your clients should feel like they receive many times more value than they are expecting. This is true with list building content upgrades, just as it is […]

Does your website offer a resource page? A place where you can share tips, tools, and guidance? It should. Anytime you provide value for your followers or readers, that’s a good thing. Accordingly, you should not make people jump through hoops to claim any free content that you are offering. Your first goal should always […]