Blogging is now an amazingly profitable activity. Not only are blogs ideal marketing tools for just about any kind of business – from real estate listing sites to SaaS startups – but they can also become businesses on their own. Why are blogs so powerful? Well, every single day, there are billions of searches on […]

At GROW, we are all about finding effective ways to convert more blog readers into email subscribers (and, eventually, into paying customers). And, one of the most effective ways to add subscribers to your list is through the use of lead magnets… A lead is something you would offer your readers for free in exchange for […]

Why does blog post length matter? It matters for SEO, of course (search engines seem to prefer longer posts). But it also matters when it comes to readability. There are a lot of gurus who claim to have the answer about how long a blog post should be. But, the truth is, there is no […]

Regularly creating new content for your website is a cornerstone of effective online marketing these days. But, let’s face it, it can be tough to churn out fresh ideas day after day (or week after week). But worry not… When you are trying to come up with content ideas for your blog or social content, […]

Content curation is has easily become one of the biggest developments in content marketing. And for good reason, there’s a lot a great content online worth sharing, and curation allows publishers to do just that. Curation takes less time than traditional content development. You simply link to other people’s content, perhaps with a short excerpt, and add […]