Okay, so you published and distributed your very own press release. That’s awesome news… because press releases are among the hottest marketing tools available in an online marketer’s toolbox. Press releases work well for small companies, large companies, and organizations of pretty much any size. When you use press releases to market, they carry more […]

There’s a saying the marketing world that “content is king.” And then there’s this other saying among my financial advisor clients that goes something like “I can’t create interesting content without having to deal with compliance.” Listen, if you sell financial products, compliance is part of your reality. And you can approach your situation in […]

You might have noticed… it’s harder than ever to grab the attention of your prospects and potential customer. The web is packed with tons of free content providing helpful and valuable information to anyone needing it. So, if your goal is to leverage content to build your business, how, exactly do you make your content stand […]

Have you been struggling to move forward on blogging for your business because you think you’re not a writer? Chances are, it’s all in your head. Creating online content is one of the best ways to be found in search engine results, get social media shares, and, of course, attract targeted prospects to your website. […]

Before I dive into the “why,” let’s talk about the “what.” Content marketing is nothing new, but it’s being used more frequently and effectively than ever before. Put simply, it is a subtle form of marketing your brand, product, or service through content… like social media posts, videos, or blog. Great content informs, educates, or […]