Profitable Posting – How to get clicks from Facebook over to your website (NOW)
It's sort of the holy grail of social media… getting people to click on something you've posted, and to take action on an offer when they land on your website. Sounds easy, but so many businesses screw this up all the time.
So what are the magic ingredients that will get folks clicking their way to you? Let's investigate:
STEP ONE – You need to do something that will get their attention. How? Well maybe you do this with a bold image or title that stands out in some way. Notice how this post starts with bracketed, uppercase words? Did that get your attentions?
STEP TWO – Create a subject line that is a) relevant to what your followers want to read, and b) intriguing enough to get them to actually read it. One perspective on great copywriting is simply that the job of each sentence is to get your audience to want to read the next sentence. makes sense, right?
STEP THREE – Follow the compelling content model outlined in step two to introduce a simple outline of a process, list of solutions, or other easy to follow steps.
STEP FOUR – This is where you insert the cliff-hanger. Remember those TV shows where you needed to tune in again the following week to find out what happened to your favorite characters? Well these days, we don't have the patience for that sort of thing. Instead, we require instant gratification. And that's the idea here. In fact, chances are you came to this very page from a cliffhanger I planted after step 3.
…and what did you find when you arrived? Well, hopefully, you found a simple (and maybe even obvious) way to drive traffic to your own website using this very approach. And even though it's obvious, it's shocking how few businesses use this formula.
Something tells me you'll be using it from now on, though. Am I right?
you? Let's investigate: