If you are trying to boost your website’s SEO, then you've probably heard you need backlinks to your site. Backlinks are a crucial component of successful SEO, because they demonstrate to search engines that your site is a resource others have deemed worthy of referencing with a link. That's why they are so valuable.
But, the topic can be a bit difficult for someone who is new to SEO to understand, so in this article, we are going to cover what backlinks are and how you go about getting them.
What are backlinks?
As the name suggests, a backlink is any link that links back to your website. So, for example, say you go on a random blog somewhere and find a link to your website, then that website linking back to yours would be considered a backlink.
Just linking to your own site does not make the link a backlink. So, for example, you cannot just put a link to one part of your site on another part of the site and have it be considered a backlink (although internal links like this are useful for helping people stay on your site and read more of your content). The links need to be on other sites.
Backlinks are so highly valuable because they help a site rank better. Google assumes that if a site is constantly being linked to by other sites, then it must be good.
How to get backlinks
There are a bunch of ways to go about getting backlinks for your site. You might think of emailing the owners of other websites and asking them to put links on their website that lead to yours. However, this is time consuming and probably won’t work! You’re far more likely to get a site to agree to link back to yours when you give them a “guest post”. You need to make sure this is something they do, and to provide them with a quality blog post to publish on their website. In exchange, they will link back to your site.
Another method for getting backlinks involves using social media. For starters, you can get some easy backlinks by putting links to your site in your social media posts and in your social media bios. You can also get some easy backlinks by encouraging your followers to share links to your website. However, this will take time to build up and means building a presence on social media and truly engaging with your fans.
When it comes to getting backlinks, you want to be careful about where you get them. If low-quality sites are constantly linking to yours, then Google will know that you are trying to pay for backlinks and will punish your blog or site accordingly.
Get the SEO help you need
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Head this way to learn more about engaging our highly experienced team of SEO professionals to help develop your backlinks safely and effectivly and driving more search traffic to your business through search results.