What if it were possible to do the coaching once, and keep getting paid for it?
That's the power of creating digital products for your coaching clients. If you are currently coaching or training in a one-on-one environment, your income – and the number of people you can directly impact – is limited. But when you decide incorporate a digital aspect to your business, you'll have the ability to reach and serve a lot more people with you coaching, work fewer hours, and bring in more money.
Sound intriguing? Then read on, and you'll discover three powerful reasons why you should start creating your own digital products today.
Digital Products Can Be Accessed By More People
As a coach, you only have so many hours in your day. Your time is currently one of your greatest assets. And that means you should be charging according for that time. But not everyone can afford you.
Plus, there are probably dozens of people you encounter as you are making your networking or speaking round who would love to work with you, but the timing isn't quite right… or the one-on-one format isn't exactly what they are looking for.
Bottom line is you are missing out on an opportunity to help them. And they, in turn, are missing out on the opportunity to be helped by you.
Imagine, however, if you had one, two, or three digital products out there, positioned to help those who aren't willing or able to work with you one-on-one. It might be an ebook or Kindle book. Maybe it's a video series or self paced video course. Maybe it's an automated email coaching series. No matter what the form your digital products take, they can be accessed anytime by anywhere no matter where they are in the world.
As a coach, wouldn't you get great satisfaction out of serving and helping more people?
Digital Products Are Easy To Create
You don't need t be a technical wizard to create a great digital product. If you can type out a word document or put some powerpoint slides together, you're well on your way to generating your first digital product.
Digital product creation has just a few basic steps:
1) Focus on solving a specific problem with you product. Save the ‘big picture' stuff for later, and focus on soling a tangible, immediate problem with your first product. For example, “networking strategies for introverts” or “creating habits around healthy eating.”
2) Decide what format your product will work best in. Will people be more likely to consume your digital coaching product in print, audio, video, or a combination of the above? Do you need to include checklists, worksheets, or self assessments?
3) Just produce the darn thing! Remember that your clients are looking for help… not for a glossy package. As long as you a delivering great value and great guidance, they'll forgive you if not everything is perfect. So, just do it!
Digital Products Are A Gateway To One-On-One Coaching
When you sell someone a digital product, it doesn't need to be the end of your relationship with them. In fact, it should be the exact opposite. An ebook or video course can be the first step of several that might bring a client to your virtual door. But after they've achieved the goal that the product delivers, what's next?
Another product? Virtual group coaching? Graduation to a one-on-one relationship with you?
The answer could be any of the above, but the lesson here is to remember that digital products don't replace your one-on-one work with clients, they enhance your offerings, enabling you to reach and help more people.
Getting Your Digital Product Built
If you're a Coach who wants to reach and serve more people through digital products, then the only thing left to do is start building one. But how exactly do you do that? Where should you start?
I'm glad you asked! To help you get started on your first digital product, I've put together a handy little training called 5 Steps to Creating Profitable Digital Products for Coaches (the name says it all). So what are you waiting for, let's get your product created already!
