Email marketing isn't going anywhere. In this discussion with online marketing experts, Brian Basilico and Albert Kaufman, we discuss some of the important considerations of marketing through email, and how to systematize it for your business.
So, clearly, email marketing is an important part of any business these days… especially if you have any sort of an online presence. But just how are you going to get traffic to your opt-in form so you can add people to your list?
Here are 3 ideas to test… and find one that works well for you:
Guest Posting On Other Websites
Reach out to people and ask if you can publish an article on their blog, after you've tried to build some sort of relationship with them.
They're busy and using one of your articles means they get a day off from writing content.
Less people are clicking on bio links these days, but the sign-up rate from those who click through is still going strong. Just make sure the link in your author bio sends traffic directly to an email opt-in page.
Publish Kindle Books
Everyone is buying Kindle books at the moment because they're so cheap. They only need to be around 15,000 words long, so you can write one every few weeks and it will keep driving traffic to your email opt-in page forever.
At the beginning of each book you should include a link, letting people know they'll receive a bonus if they click through and sign up.
The best thing is, your Kindle sign ups are already confirmed buyers, which means they're not afraid to get their credit card out.
Deliver Valuable Content
If you want to build a huge brand, publishing excellent content on your own blog is still king.
You'll build up an army of fans, you'll generate more social shares, search traffic will slowly increase, and there are countless other benefits that will help your list grow.
Speed this process up by adding opt-in boxes everywhere on your site, along with specific links to your dedicated opt-in page.
Any Of Them Will Work
Any of the 3 ways to get traffic to your opt-in page will work, so test them all out and find the one that brings you the best results.
And once you have people on your list… be sure you have some simple ways to get them to take action and buy from you. Here's a quick and easy guide to show you how to do just that…