If you’re in business today, you’d better be using social media. But for many businesses, social media marketing success can be elusive. The key is building strong and lasting relationships with customers and professional contacts over time. And the best way to do that is by giving them the type of content and expertise that […]

[videoframes src=”https://www.youtube.com/watch?v=s8Cyr2gMohY” skin=”7″ headline_color=”#000000″ headline_size=”22″] You may have a great product and provide perfect service, but your online content won’t have impact unless it is pitched to an appropriate audience. It doesn’t matter how persuasive or engaging it is. If you want to pull in customers, you need to find out who they are and […]

Not long ago, I had a client who was struggling to get any kind of engagement at all from her social media posts. She called me in to her office to sit down with her staff and review what they had been doing. Within a minute, it was pretty clear to me where things had […]

Social media is an incredible way to generate inexpensive traffic to your website. But, before you waste your time doing things without reason, it’s a good idea to try to sit down and understand what it takes to use social media as a real traffic generator. Imagine a traffic generator that sends you, day after […]

What’s the quickest way to increase your email subscribers? Surprisingly, a simple social media contest has been the top answer to that question for several years running. Why? Everyone wants a chance to win something, and contests are a great way to capture email leads. But before you think about giving away a Fit Bit […]