When you build a website for your business, there are so many things to consider. Sure those do-it-yourself drag-and-drop site builders might make it look simple, but if you just take a moment to look around, you’ll find that there’s a lot of conflicting information out there about what constitutes a useful website. And then […]

Want a shortcut to rise above the competition? Position yourself as an authority in your field. When you think of search engines, Google is probably the first word that pops into your mind. Facebook immediately comes to mind when you think of online social networks, and Apple is top of the list when smart phones and […]

Most pay-per-click campaigns on Google’s Adwords network are designed to sell products or get phone calls for local service business. Some ads are even set up by large leads companies to collect data they sell to others. But one, less common, use for these types of ads is list building. They say the money is […]

When you run a pay-per-click (PPC) ad using AdWords, BingAds, or other platforms, there are many ways to get more targeted clicks. Among them are are ad extensions. Essentially, an ad extension is special format for advertisements online that help extra information show on a search result. Here’s an example from Sears, which showed up […]

The internet contains an astonishing amount of data and information – and consumers can’t get enough of it. Think about the last time you wanted to know something. Did you pull out your encyclopedia? Did you reach for the phone book? No… you probably reached for your smart phone or laptop and asked Google, Bing, […]