Think Google AdWords is a waste of money? If your ads haven’t been working out for you, it’s actually more likely to be because of something you’re doing wrong. Google AdWords has the potential to be one of your most powerful marketing tools. However, there are a lot of mistakes you can make which will […]

You hear a lot about search engine optimization or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO and that you don’t have to be an expert to improve your SEO. There is both on-page and off-page SEO. Letís […]

WordPress has moved far beyond its early days a simply a blogging platform. In fact, these days, it’s a complete Content Management System (CMS) that will allow users to construct basically any type of website imaginable. Among the big problems with WordPress, however, is its major lack of native search engine optimization (SEO). It has […]

NOTE: While this case study focuses on Portland Electricians, the lessons here can apply to just about any service business (and lots of other kinds of local businesses) just about anywhere. If you’re an electrician in the Portland Oregon area, you want to be found when your are most in need, right? And, chances are, most […]

Year after year, Google continues to refine their search algorithm more times than you’d expect. The reason for constant changes are many, but occasionally they make some really big ones. Now, if your a business owner with a website, these changes from Google aren’t the types of things you need to stay on top of. But […]