Every sales process involves some sort of barriers. The buyer has questions, concerns, or simply isn’t convinced it’s the right time or right investment. When it comes to selling things to your website visitors, it’s wise to consider what barriers to sale might exists, and address them head on. Of course you need to make […]

How do prospects become customers online? It’s all about an effective marketing funnel. So that begs the question… Do you have a plan for attracting new customers and then leading them by the hand from the point where they’re just discovering you, to the point where they feel familiar enough and trusting enough that they’re […]

All smart marketing funnels start with effective lead generation. What do I mean by ‘effective?’ Well, the first thing you want to do is make sure your outreach is targeted. And, second, you want to be taking your time in introducing them to your offer – don’t rush into it. You’re not trying to force your product […]

I’m not going to tell you that marketing automation is easy. But it can be simple. And that’s the place where too many people fail. So, using the K.I.S.S. standard, let’s take a look at three areas where you are probably failing in your marketing automation, and what to do about it: You’re Just Not Ready […]