Selling online is all about getting people to take action on your offer. And that comes down to your ability to persuade. Either through sales copy, a video script, or another form of online communication, the careful art of persuasion is what gets your website visitors to know, like, and trust you and the solution […]

“Why” isn’t just a word, it’s a powerful concept. In his telling book, Start With Why, the author and speaker, Simon Sinek has demonstrated that organizations guided by this concept will succeed more often. When you’re selling something through a sales funnel, a landing page, or even an ecommerce store, it’s wise to embrace the […]

There is one big problem with a lot of online marketing funnels. Quite simply, they’re dull, which translates to low quality and low engagement… That is to say, that most of the offers we see as consumers just don’t resonate: Have you ever seen a headline like ‘make money from home’ or ‘get into great shape quickly […]

Online marketing funnels are highly effective. That is, of course, if you are targeting successfully first. In other words, are you ensuring that the right people are being exposed to your marketing messages? How are you making certain that the people who find their way to your funnel are the right kinds of prospects for what you have […]

An increment is a small change. And, for most people who are in the process of making a purchase, it’s a lot easier to commit to the process incrementally. In psychology, increments are a powerful concept that have been shown to accomplish incredible things. And in selling, this psychological concept becomes an incredibly powerful tool. So […]