Cold calling prospects is easily among the hardest aspects of selling. Pros like to say that it’s a numbers game. The more calls you put out there, the more people you’ll have a chance to speak with about your offer. That may be fine for those who thrive on dialing for dollars, but most of […]

Not long ago, I launched a new set of digital marketing services for financial advisors. And, while I had already amassed a significant following among coaches and consultants, my email list was pretty anemic when it came to financial advisors. On top of that, I was only just beginning to understand the needs of this […]

There’s no limit to the tools and platforms you can use to grow your business online. You can use email messages, blog posts, social media platforms, messaging bots, website pop-ups, and more. But one tactic that’s particularly effective, and often under-utilized as a sales stool is the webinar. A webinar is a live gathering that […]

For decades, seminars have been the cornerstone of marketing for professionals from financial advisors to network marketers to consultants, coaches, and trainers. The formula is simple: book a private room in a restaurant or hotel, order some food, and invite an audience. But the traditional seminar model has become more and more challenging. Getting people […]

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