As mobile continues to outshine PCs in the content delivery market, it’s important to be aware that if you’re not ready for mobile, you’re missing out on the potential revenue that mobile can bring. Mobile marketing goes far beyond the ability for your prospects to easily navigate your website on their smartphones. And it’s not […]

When people see the term “passive” income, they often think “hey, I can make money without even doing any work!” Not true. The fact is, it does require work for you to earn passive income. However, the passive income business model has an added bonus that a single time payment models does not… you do […]

You probably know that each customer has a lifetime value in business. This is called the CLV, customer lifetime value. It translates into the amount that you can earn on any one customer as they enter your product funnel. Understanding your CLV can help you determine how much you should spend on marketing, and also […]

Digital products are easily the most effective way to reach more clients in your business without adding a ton more time to your schedule. They also are great for bringing in new channels of income. Lots of coaches and trainers out there have recognized these facts, but they still have questions about creating and bringing […]

A client asked me recently… “Why on earth would I create a digital product? My coaching business is interactive. Digital products can’t be interactive.” Not so fast – if, like my client, you are in doubt over the power and abilities of digital products to help more clients, then you need to take a few […]