Email marketing isn’t going anywhere. In this discussion with online marketing experts, Brian Basilico and Albert Kaufman, we discuss some of the important considerations of marketing through email, and how to systematize it for your business. So, clearly, email marketing is an important part of any business these days… especially if you have any sort […]
The Polite Approach to Build Your Email List Fast
Building your email list is super important. It’s the cornerstone to growing your business online. But how do you do it without using those really annoying popups? The answer is… you can – but it will probably be a slower process than is you used popups. Why? Because they work. Sad, but true. Even though popups annoy people, […]
The Power of Email Personaliziation
Email is still the most powerful way to communicate with prospects and customers. And while we all know that not every email gets opened or read, the more consistently you, as a business owner, send out email (with valuable content, that is) the more you will get the right people opening and clicking. But here’s […]
Growing Your Email List Through Facebook & Twitter
For any smart business these days, building an email list is an essential part of marketing. Not only can you communicate with your prospects and customers more effectively, but, at least in my little corner of the world (Facebook ads, that is), you can leverage your list in multiple ways using “custom audiences” and “lookalike […]