When it comes to using social media for campaigns, banks aren’t really the first type of business that pops into my mind… But in this example you’ll discover how a bank in a small Colorado town actually deepened their customer loyalty and raised money for a local charity – through the power of social media. […]

It’s been an amazing, eye-opening, life changing weekend at NAMS 13… and I have far more than these photos to take back home with me. What did I get out of attending? Here are just a few things: New friends. New clients. New business partners. And a whole lot of new, actionable knowledge. (click on […]

According to marketing maven, Seth Godin, “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.” But most small businesses (and many large ones, for that matter) lack the understanding of this concept, let alone how to put a strategy in place to realize it. In fact, if […]

Ad retargeting is by far one of the best ways to get in front of an audience and stay there. It’s proven to both convert more sales as well as reduce your cost per ad, because the ads become more highly targeted than they could have been in the past. [s3vpp id=6eba38c05ec6c9478c7acbdc6401504f]  

Okay, here’s a question you should ask yourself: “What’s the most important thing I can do right now, to start making more money using Facebook ads?” Now, of course, there’s no simple answer to this question, because all businesses are different… but there are a few simple, yet important things you MUST do if you want […]