Ah, remember the good old days, back in 2009, when social media was free. You could just post a Facebook page to promote your business, and hoards of prospects would start following you, sharing all your posts with their friends, and before you knew it, you had quadrupled your sales. What’s that you say? I […]

When it comes to using social media for campaigns, banks aren’t really the first type of business that pops into my mind… But in this example you’ll discover how a bank in a small Colorado town actually deepened their customer loyalty and raised money for a local charity – through the power of social media. […]

It’s been an amazing, eye-opening, life changing weekend at NAMS 13… and I have far more than these photos to take back home with me. What did I get out of attending? Here are just a few things: New friends. New clients. New business partners. And a whole lot of new, actionable knowledge. (click on […]

According to marketing maven, Seth Godin, “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.” But most small businesses (and many large ones, for that matter) lack the understanding of this concept, let alone how to put a strategy in place to realize it. In fact, if […]